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Welcome to Identity Lane

YOUR BRAND JOURNEY starts here

Identity Lane is a Brand Lab dedicated to crafting tailored Brand Strategies that empower businesses to develop strong brand identities, leading to their success.

Whether you’re starting your brand journey from scratch or seeking alignment with your existing brand, I’m here to assist you in creating a solid foundation for your path forward.

With over a decade of expertise in marketing, I’ve witnessed firsthand the transformative impact of a well-defined Brand Strategy. By establishing a clear identity, you can connect deeply with your audience, foster trust, and ultimately attract more customers.

Driven by core values of creativity, freedom, and authenticity, I approach every project with a commitment to ensuring that your brand’s identity is both genuine and impactful.

Embrace creativity across every aspect of your business; uncover your uniqueness.
Break free from marketing trends that may not align with your brand.
Stay true to your authentic self; your alignment will magnify your impact.

IMPACT • AUTHENTICITY • IDENTITY • CREATIVITY • INNOVATION • FREEDOM • EXPERIENCE • DISCOVERY • CURIOSITY • CLARITY • TRUST • CONNECTION • UNIQUENESS • VISION • IMPACT • AUTHENTICITY • IDENTITY • CREATIVITY • INNOVATION • FREEDOM • EXPERIENCE • DISCOVERY • CURIOSITY • CLARITY • TRUST • CONNECTION • UNIQUENESS • VISION • IMPACT • AUTHENTICITY • IDENTITY • CREATIVITY • INNOVATION • FREEDOM • EXPERIENCE • DISCOVERY • CURIOSITY • CLARITY • TRUST • CONNECTION • UNIQUENESS • VISION • IMPACT • AUTHENTICITY • IDENTITY • CREATIVITY • INNOVATION • FREEDOM • EXPERIENCE • DISCOVERY • CURIOSITY • CLARITY • TRUST • CONNECTION • UNIQUENESS • VISION •

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BRAND IDENTITY

DISCOVER WHAT MAKES YOU DIFFERENT

Brand Identity is the soul of your business, it’s the essence that defines who you are, what you stand for, and the unique promise you bring to the world. It’s the emotional connection that transcends products and services, creating an enduring relationship with your people.

If you want a deeper connection with your audience, if you want to find what makes you unique, if you’re seeking your true identity, come closer, let’s work on your Brand Identity.

BRAND STRATEGY

PLAN AND MAKE DECISIONS

Brand Strategy is the roadmap that guides your brand toward its goals and objectives. It involves making deliberate decisions about how you will position your brand in the market, differentiate yourself from competitors, and communicate with your target audience.

If you need to unstuck your business thanks to a well-crafted strategy, outlining target, positioning, brand codes, objectives, and brand architecture, this is what you need.

BRAND TACTICS

TAKE ACTION

Brand Tactics are the actionable steps you take to bring your brand strategy to life. It’s about implementing your plans, executing marketing campaigns, and engaging with your audience across various channels. The focus here is on your products, launches and communications. It’s the position delivery mechanism.

If you aim to well-executed campaigns, remarkable content, and meaningful interactions, let me help you with your tactics.

Your Branding Journey is unique, so my solutions

I understand the unique challenges and aspirations of solopreneurs, coaches, and business owners. My commitment is to discover your identity and ensure it resonates deeply, leaving a lasting impression on your audience, through exceptional Brand Strategies. To achieve this, I employ various methodologies, including Lean Branding, Design Thinking, and Coaching.

Identity Lane is not your typical agency; it’s a Brand Lab where I and my collaborators approach each project with flexibility, creativity, and innovation. We believe in tailoring our strategies to suit the distinct needs and objectives of each client, ensuring that the solutions we devise are both effective and impactful.

My purpose is to help you connect with your people through your authentic identity, very well-crafted strategies, and efficient tactics.

HOW DOES IT WORK

At Identity Lane, my collaborative process is crafted to reveal the authentic essence of your brand and facilitate its transformation. Here’s how we create together:

01

discovery call

Our journey kicks off with a discovery call where we delve into your brand’s story, challenges, and aspirations. This conversation sets the stage for understanding your unique needs and aligning our approach accordingly.

02

BRAND IDENTITY & STRATEGY

Starting from the insights of the discovery call, we craft either your Brand Identity, or a full Brand Strategy, including a market research. The output will form the backbone of your brand journey, and will give you the right direction.

03

tACTICAL CHOICES

With the strategy in hand, we transition into the execution phase, where your positioning comes to life. I can assist you in selecting the best tactics for your brand, ensuring consistency in brand codes application, and providing strategic guidance.

We might be a good fit if…

If you’re a solopreneur, coach, or a business owner, Identity Lane is here to align with your needs, and goals. My approach is crafted for individuals and businesses seeking brand innovation that resonates. Join me if:

01. You want to feel connected to your current brand

If you’re eager to bridge the gap between your brand and your personal values, I’m here to guide you. I understand the significance of feeling a genuine connection to your brand’s identity. My approach ensures that your brand mirrors your values, aspirations, and essence, fostering an authentic relationship that resonates with your audience.

02. You understand the value and importance of HAVING A STRATEGY IN PLACE

Whether you’re embarking on a new venture, revamping your identity, or seeking to amplify your presence, you grasp the potential of having a strategy that gives you direction. By intertwining strategic insights with creativity, and coaching guidance, I craft strategies that tell a compelling stories, establish resonance, and drive meaningful engagement. If you’re ready to harness this power, I’m here to empower your brand’s evolution.

03. You are ready to invest in your business

I value the commitment it takes to invest in your business’s growth. If you’re prepared to allocate resources to elevate your brand, I’m your dedicated partner. My work is an investment in the future success of your business. Together, we’ll strategically shape your brand to leave a lasting impact.

Love notes

WHAT PEOPLE SAY ABOUT ME

ELISA TIDSWELL

Marketing Agency Director, Coach

BARBARA GHIZZONI

Communications at European Food Safety Authority (EFSA)

“A brilliant and accurate strategist”

As a brilliant and accurate strategist, Fiorella is always bringing innovative and tactical ideas to the table. She is detail-oriented, but never loses sight of the overall picture, and is capable of juggling between multiple projects. She has an outgoing, determined and ambitious personality. Besides, she constantly invests into her professional career and is inspired by continuous learning.

TAKE YOUR
IDENTITY LANE,
EMPOWER YOUR BRAND

Take the first step to unlock your full potential.
Contact me to start the conversation!