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Hey there, I’M FIORELLA, FOUNDER OF IDENTITY LANE BRAND LAB

With over a decade of experience in marketing, and in the last few years as a certified Life & Business Coach, I’ve worn many hats. From running my own coaching and consulting business to collaborating with a big player in the personal growth market.

This venture started to provide a safe space for solopreneurs, coaches, and small businesses to pause their run after the latest marketing trends and algorithms, so they reflect on their brand essence and identity and start building their businesses from there. I’ve seen firsthand how getting real about who you are is a game-changer. No more chasing trends; it’s about confidently owning your story.

I’m a firm believer that a business thrives when it stays true to itself. That means ditching the frantic chase for new tactics. When you communicate your genuine self and why you do what you do, the right people – your clients – are attracted by you. Crafting this kind of brand isn’t a walk in the park, but it’s worth it. You build lasting connections, not just transactions.

Creating this Brand Lab was a natural step for me. I wanted to bring more structure to how I offer my services and reach a wider audience. It’s about evolving from working with collaborators to building a tight-knit team. As a Lab, my approach centers on co-creating with you. I bring in solid frameworks, proven methods, and impactful coaching techniques to the mix. It’s about crafting strategies that work and guiding you every step of the way.

Why the name ‘Identity Lane‘? Think of it as your exclusive lane on the highway of your business journey. I want to be that preferred route that leads you to your true identity, authenticity, and marketing that stands the test of time. 

I help you come up with Brand and Marketing Strategies, and I don’t just leave you hanging there. I’m here to help you execute those strategies – the part that’s often trickiest. We’ve got 1:1 sessions, group coaching, workshops, and online courses. And watch out for my innovative strategy implementation product – it’s a game-changer.

So, let’s hit the road together. Welcome to Identity Lane – where your brand’s journey gets real, practical, and rewarding.

Hey there, I’M FIORELLA, FOUNDER OF IDENTITY LANE BRAND LAB

Fiorella-Identity-Lane-Founder

With over a decade of experience in marketing, and in the last few years as a certified Life & Business Coach, I’ve worn many hats. From running my own coaching and consulting business to collaborating with a big player in the personal growth market.

This venture started to provide a safe space for solopreneurs, coaches, and small businesses to pause their run after the latest marketing trends and algorithms, so they reflect on their brand essence and identity and start building their businesses from there. I’ve seen firsthand how getting real about who you are is a game-changer. No more chasing trends; it’s about confidently owning your story.

I’m a firm believer that a business thrives when it stays true to itself. That means ditching the frantic chase for new tactics. When you communicate your genuine self and why you do what you do, the right people – your clients – are attracted by you. Crafting this kind of brand isn’t a walk in the park, but it’s worth it. You build lasting connections, not just transactions.

Creating this Brand Lab was a natural step for me. I wanted to bring more structure to how I offer my services and reach a wider audience. It’s about evolving from working with collaborators to building a tight-knit team. As a Lab, my approach centers on co-creating with you. I bring in solid frameworks, proven methods, and impactful coaching techniques to the mix. It’s about crafting strategies that work and guiding you every step of the way.

Why the name ‘Identity Lane‘? Think of it as your exclusive lane on the highway of your business journey. I want to be that preferred route that leads you to your true identity, authenticity, and marketing that stands the test of time. 

I help you come up with Brand and Marketing Strategies, and I don’t just leave you hanging there. I’m here to help you execute those strategies – the part that’s often trickiest. We’ve got 1:1 sessions, group coaching, workshops, and online courses. And watch out for my innovative strategy implementation product – it’s a game-changer.

So, let’s hit the road together. Welcome to Identity Lane – where your brand’s journey gets real, practical, and rewarding.

MY MAIN COLLABORATIONS

Are you ready?

Unlock the Power of Your Brand with Identity Lane

Tell the world about your brand

Are you itching to share your brand’s story with the world? With Identity Lane, you’ll have the tools and strategies to confidently communicate your brand’s essence. I’ll help you craft a narrative that resonates and captures attention, giving you the platform to stand out in a crowded market.

Build A Strong Brand Identity

Is your brand lacking that distinctive edge? My expertise in brand strategy and design will help you build a brand identity that speaks volumes. We’ll work together to infuse authenticity and uniqueness into every facet, creating an identity that truly reflects who you are and what you stand for.

TAILOR Marketing Strategies to Your Needs

Tackling marketing head-on can be a challenge, but with Identity Lane, you’ll have customized strategies that fit your unique goals. We’ll collaborate to create marketing approaches that resonate with your brand’s essence, are sustainable to your business structure, and bring you clients.

If you’re ready to transform your brand, connect authentically, and make your mark online, Identity Lane is your partner in this exciting journey. Let’s co-create!

BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH •

LOVE NOTES

WHAT PEOPLE SAY ABOUT ME

"she’s strategic and goal focused person"

I had the pleasure to work with Fiorella when I was Email Marketing Manager at Mindvalley Italy and I have to say that I was impressed by her skills and expertise. We spent a lot of time working together, so I can definitely say that she’s strategic and goal focused person, able to work on different projects, keeping always in mind the big picture. I would definitely recommend her, not only because of her marketing skills, but also regarding her social and interpersonal skills, she is a really nice person to work with, so she will be really good also in team working.

NATALIA RIZZI, DATA & SOFTWARE DEV

"Fiorella is a skilled, organized and passionate digital marketer"

Fiorella is a highly committed professional skilled at Digital Marketing Management. Under my supervision she helped Unifarm define a digital strategy and managed its implementation. She helped me structuring the overall business case presented to the board and later coordinated with the different internal and external stakeholders to implement the plan. Overall Fiorella is a skilled, organized and passionate digital marketer that can help organizations develop and implement their digital presence while overcoming the challenges and hurdles that such transformations imply.

PIERGIULIO LAURIANO, CHIEF STRATEGY OFFICER AT ALIRA HEALTH

your brand strategy awaits you

Reach out to me today and let’s take the first step towards your brand’s
full potential. Contact me to start the conversation!