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Hey there, I’M FIORELLA

FOUNDER OF IDENTITY LANE BRAND LAB

With over a decade of experience in marketing, and in the last few years as a certified Life & Business Coach, I’ve worn many hats. From running my own coaching and consulting business to collaborating with a big player in the personal growth market.

This venture started to provide a safe space for solopreneurs, coaches, and business owners to pause their run after the latest marketing trends and algorithms, so they reflect on their brand essence and identity and start building their businesses from there. I’ve seen firsthand how getting real about who you are is a game-changer. No more chasing trends; it’s about confidently owning your story.

I’m a firm believer that a business thrives when it stays true to itself. That means ditching the frantic chase for new tactics. When you communicate your genuine self and why you do what you do, the right people – your clients – are attracted by you. Crafting this kind of brand isn’t a walk in the park, but it’s worth it. You build lasting connections, not just transactions.

Creating this Brand Lab was a natural step for me. I wanted to bring more structure to how I offer my services and reach a wider audience. It’s about evolving from working with collaborators to building a tight-knit team. As a Lab, my approach centers on co-creating with you. I bring in solid frameworks, proven methods, and impactful coaching techniques to the mix. It’s about crafting strategies that work and guiding you every step of the way.

Why the name ‘Identity Lane‘? Think of it as your exclusive lane on the highway of your business journey. I want to be that preferred route that leads you to your true identity, authenticity, and marketing that stands the test of time.

I help you come up with Brand Strategies, and I don’t just leave you hanging there. I’m here to help you execute those strategies – the part that’s often trickiest. We’ve got 1:1 sessions, group coaching, workshops, and tailored consulting.

So, welcome to Identity Lane – where your brand’s journey gets real, practical, and rewarding.

Hey there, I’M FIORELLA, FOUNDER OF IDENTITY LANE BRAND LAB

Fiorella-Identity-Lane-Founder

With over a decade of experience in marketing, and in the last few years as a certified Life & Business Coach, I’ve worn many hats. From running my own coaching and consulting business to collaborating with a big player in the personal growth market.

This venture started to provide a safe space for solopreneurs, coaches, and business owners to pause their run after the latest marketing trends and algorithms, so they reflect on their brand essence and identity and start building their businesses from there. I’ve seen firsthand how getting real about who you are is a game-changer. No more chasing trends; it’s about confidently owning your story.

I’m a firm believer that a business thrives when it stays true to itself. That means ditching the frantic chase for new tactics. When you communicate your genuine self and why you do what you do, the right people – your clients – are attracted by you. Crafting this kind of brand isn’t a walk in the park, but it’s worth it. You build lasting connections, not just transactions.

Creating this Brand Lab was a natural step for me. I wanted to bring more structure to how I offer my services and reach a wider audience. It’s about evolving from working with collaborators to building a tight-knit team. As a Lab, my approach centers on co-creating with you. I bring in solid frameworks, proven methods, and impactful coaching techniques to the mix. It’s about crafting strategies that work and guiding you every step of the way.

Why the name ‘Identity Lane‘? Think of it as your exclusive lane on the highway of your business journey. I want to be that preferred route that leads you to your true identity, authenticity, and marketing that stands the test of time.

I help you come up with Brand Strategies, and I don’t just leave you hanging there. I’m here to help you execute those strategies – the part that’s often trickiest. We’ve got 1:1 sessions, group coaching, workshops, and tailored consulting. 

So, welcome to Identity Lane – where your brand’s journey gets real, practical, and rewarding.

MY MAIN COLLABORATIONS

Are you ready?

I’m here to help you unlocking the power of your Brand.

Tell the world about your IDENTITY

Brand Identity is the essence that defines who you are, what you stand for, and the unique promise you bring to the world. It’s the emotional connection that transcends products and services, creating an enduring relationship with your audience.

Build A SOLID Brand STRATEGY

Brand Strategy is the roadmap that guides your brand toward its goals and objectives. It involves making deliberate decisions about who is your target, how you will position your brand in the market, which brand codes are you going to use, which objective you want to set, and how to structure the architecture of your brands.

TAKE ACTIONS THAT MAKE SENSE

Following the latest trends, or executing tactics with no strategy won’t bring you the results you deserve from your efforts. I can help you making sure the execution is aligned with your Brand Strategy. The focus here is on your products, launches and communications.

If you’re ready to transform your brand, connect authentically, and make your mark online, Identity Lane is your partner in this exciting journey. Let’s co-create!

BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH • BRAND STRATEGY • MARKETING STRATEGY • EXECUTION • PRODUCT LAUNCH • BRAND IDENTITY • BRAND EXPERIENCE DESIGN • COMMUNITY • EVENTS • ONLINE COURSE LAUNCH •

LOVE NOTES

WHAT PEOPLE SAY ABOUT ME

"she’s strategic and goal focused person"

I had the pleasure to work with Fiorella when I was Email Marketing Manager at Mindvalley Italy and I have to say that I was impressed by her skills and expertise. We spent a lot of time working together, so I can definitely say that she’s strategic and goal focused person, able to work on different projects, keeping always in mind the big picture. I would definitely recommend her, not only because of her marketing skills, but also regarding her social and interpersonal skills, she is a really nice person to work with, so she will be really good also in team working.

NATALIA RIZZI, DATA & SOFTWARE DEV

"Fiorella is a skilled, organized and passionate digital marketer"

Fiorella is a highly committed professional skilled at Digital Marketing Management. Under my supervision she helped Unifarm define a digital strategy and managed its implementation. She helped me structuring the overall business case presented to the board and later coordinated with the different internal and external stakeholders to implement the plan. Overall Fiorella is a skilled, organized and passionate digital marketer that can help organizations develop and implement their digital presence while overcoming the challenges and hurdles that such transformations imply.

PIERGIULIO LAURIANO, CHIEF STRATEGY OFFICER AT ALIRA HEALTH

your brand strategy awaits you

Reach out to me today and let’s take the first step towards your brand’s
full potential. Contact me to start the conversation!