If you are ready to take the next step to empower your business authentically, you are in the right place.



Branding is the heartbeat of your business. It’s what defines you, your values, and the promise you make to the world. Your brand creates an emotional bond that goes beyond products, forging an everlasting connection with your audience.

If you’re ready to forge that deeper connection, let’s dive deep, much like a potter’s hands kneading the clay.

Personalized 1:1 Strategy Calls

Dive into the core of your identity through deep strategy sessions. Together, we’ll craft a brand strategy that resonates with your vision. And here’s the best part – I’ll equip you with all the instructions and “how-to” guidance to put that strategy into action.

Guided Group Coaching

Join a path of collective growth in our Group Coaching program starting in March 2024. This journey will lead you and fellow participants in crafting a brand strategy that aligns with your authentic self. Together, we’ll create a supportive environment and foster accountability for your execution.

Branding Consultation and Execution

Looking for hands-on expertise? Opt for a consultation, where I guide you through strategy creation and execution. This comprehensive package ensures your brand transformation is not only well-planned but flawlessly executed.



Just as a megaphone amplifies a voice, marketing magnifies your brand’s message to the world. It’s the engine that propels awareness, engagement, and conversions. Marketing isn’t just about tactics; it’s about effectively communicating your brand’s value, sharing its story, and driving action, much like hands shaping clay on a wheel.

If you’re seeking an authentic roadmap to propel your business forward, if you’re ready to create a structure that aligns with your vision, and if you want to set clear goals and map out the journey to achieve them – look no further.

Personalized 1:1 Strategy Calls

Think of these calls as a tailor’s measuring tape, custom-fitting a marketing strategy just for you. We’ll create a strategy that resonates with your brand’s personality. I’ll be your guide on executing the plan, ensuring you’re on the right track.

Marketing Toolkit Online Course

Imagine a virtual workshop designed to help you craft a marketing strategy that’s authentically yours. The first live edition of the Marketing Toolkit online course will happen on April 2024. It will be your platform for learning and creating a strategy aligned with your brand.

Consultation and Marketing Plan

Looking for a complete package? Imagine this as having your own marketing mentor. We’ll dive into the market, analyze it deeply, and curate a comprehensive marketing plan. You’ll receive instructions and a step-by-step guide to execute your strategy effectively.

Full-On Strategy Execution 12 months

This is like having a co-pilot on your marketing journey. I’ll be by your side, executing your strategy with you for a minimum of 12 months. It’s all about partnering up to ensure your marketing efforts reach their full potential.



Branding, marketing, and execution – they’re the symphony that harmonizes business success. A robust brand sets the stage for effective marketing, and execution ensures your brand’s message reaches your audience authentically.

If you’re aiming for flawlessly executed campaigns, captivating content, and meaningful interactions, let me be your guide in structuring your execution. Think of me as your master potter, offering guidance as you shape your brand’s direction.

Strategy Execution

Dive into execution levels tailored to your needs. Explore the various execution tiers in my brand strategy and marketing strategy offers outlined above, and choose what aligns best with your goals.

Execution Mastery Membership

Embark on a 6-month or 12-month journey, starting May 2024. Join a community where I’ll guide you towards executing your strategies. Benefit from weekly check-ins, accountability systems, and monthly live Q&A sessions that ensure you’re on track and supported.

1:1 Launch Your Digital Product

Ready to make your mark? Dive into personalized 1:1 calls to define the launch strategy of your digital product. Guided by my expertise, you’ll receive step-by-step guidance on implementation, complete with instructions, tutorials, and insights on platforms and automations. It’s all about elevating your launch game to new heights.

Brand Your Expertise: Create and Launch Your Online Course

Unveil your potential in an 8-week online live program commencing May 2024. By the program’s end, you’ll have the skills, confidence, and knowledge to craft, price, and launch your own online course seamlessly integrated into your brand.

Guided by expertise and practical insights, this program fosters a community of aspiring course creators ready to make an impact. It includes:

  • Weekly live calls with Q&A and discussions
  • Personalized weekly follow-up emails for progress tracking and additional resources
  • Active engagement within the Identity Lane community for networking and peer support
  • Integration of branding principles and strategies throughout the course creation journey


If Identity Lane’s offer is what you’re looking for, let me know! Book your free discovery call today.

Frequently asked questions

01. How does 1:1 work?

At Identity Lane, 1:1 sessions are tailored to empower you in achieving your specific goals.
Here’s how it works: You share your desired outcome for our 1:1 interaction, and I’ll craft a personalized plan that includes content and a suitable schedule. Our discussions will be recorded for your convenience and accessible for up to 6 months.

When it comes to execution, you have two effective options:

  1. Guided Support: I’ll provide you with expert guidance, walking you through the steps you need to take.
  2. Comprehensive Instructions: Alternatively, I can create detailed instructions and “how-tos” that empower you to implement the strategy on your own terms.

Whether you prefer hands-on guidance or comprehensive instructions, my aim is to empower you to achieve your goals confidently and effectively. Let’s work together to create strategies that resonate and experiences that deliver results.

02. How does the consultation work?

The consultation process is designed to provide you with expert guidance and actionable insights tailored to your unique needs. Let’s break down how it works for both brand strategy and marketing strategy:

For Brand Strategy: During our brand strategy consultation, we’ll delve deep into your brand’s essence, aspirations, and goals. Through personalized 1:1 sessions, we’ll uncover the core elements that define your brand identity. I’ll then develop a comprehensive brand strategy that outlines how to communicate your brand’s value, connect with your audience, and stand out in your industry.

For Marketing Strategy: In our marketing strategy consultation, we’ll explore how to amplify your brand’s voice to the world. Together, we’ll identify effective tactics and channels that resonate with your target audience. Through personalized 1:1 sessions, I’ll create a tailored marketing strategy that aligns with your brand’s unique identity and objectives.

In both consultations, our discussions will be recorded for your convenience and accessible for up to 6 months. You’ll also have the option to choose between guided support, where I walk you through the necessary steps, or comprehensive instructions that empower you to implement the strategy independently.

Whether it’s brand strategy or marketing strategy, my goal is to empower you with the tools and insights you need to drive authentic connections, engagement, and impact.

03. How Does Group Coaching Work?

The group coaching program on Branding is designed to provide you with a collaborative and supportive environment as you navigate your brand journey. Through a series of live sessions, discussions, and interactive activities, you’ll gain insights, share experiences, and receive guidance directly from me.

How it works:

  • Collaborative Learning: Learn from the diverse experiences and perspectives of fellow participants, creating a rich learning environment.
  • Guided Exploration: I’ll lead the group discussions, ensuring that you receive expert guidance and insights tailored to your needs.
  • Accountability: The group dynamic fosters accountability, helping you stay motivated and on track towards achieving your goals.
  • Shared Growth: As you progress, you’ll witness the growth of both yourself and your peers, creating a sense of shared accomplishment.


The online courses are designed to empower you with valuable knowledge and practical skills for your brand and business. Here’s a glimpse of the courses that will be available soon:

1. Brand Your Expertise: My flagship 8-week online live program is designed to help you create, price, and launch your own online course seamlessly integrated into your brand’s offerings. Through a blend of expertise, practical insights, and a supportive community, this program equips you with the tools to make a lasting impact in the online education landscape.

2. Marketing Toolkit Online Course: The Marketing Toolkit online course guides you through creating a marketing strategy that authentically aligns with your brand. With step-by-step guidance, actionable insights, and real-world examples, this course empowers you to amplify your brand’s voice and reach your target audience effectively.

3. Execution Mastery Membership: The Execution Mastery Membership offers a 6-month or 12-month journey where you’ll receive ongoing support for executing your brand and marketing strategies. Benefit from weekly check-ins, accountability systems, and monthly live Q&A sessions that ensure you’re on track and supported throughout your execution journey.

Whichever course aligns with your goals and aspirations, my commitment remains the same – to empower you with the knowledge, skills, and confidence needed to succeed in your brand and business endeavors.

05. How Does the Full-On Strategy Exec Work?

Imagine having a co-pilot on your marketing journey, ensuring that your efforts soar to their fullest potential. With our Full-On Strategy Execution for a minimum of 12 months, I’ll be right by your side, guiding the execution of the strategy we meticulously crafted together during our 1:1 sessions.

Partnering up for success, this immersive experience encompasses:

  • Co-Pilot Approach: Think of me as your marketing co-pilot. I’ll be deeply involved in executing the strategy, working side by side with you to bring it to life.

  • Comprehensive Execution: From crafting captivating content to navigating the intricacies of various marketing channels, I’ll handle the nuts and bolts of execution, ensuring each element is meticulously aligned with our strategic vision.

  • 12-Month Commitment: This isn’t just a short-term endeavor. We commit to a minimum of 12 months, allowing us to drive sustained growth and nurture long-lasting relationships with your audience.


My offer is as unique as your brand’s identity and tailored to your specific goals and needs.

While each engagement is personalized, here’s a general overview of investments:

  • 1:1 Strategy Calls: Starting from 1500 Eur, our 1:1 strategy calls offer a comprehensive starter package of 6 calls. These sessions provide dedicated guidance and strategic insights aligned with your brand’s journey.

  • Consultation & Execution: My consultation & execution offer starts from 2500 Eur. This package includes refining your strategies and expertly executing them, ensuring impactful results.

As for the group coaching program and the online courses, I’m excited to reveal that the detailed pricing and offerings will be available soon on their dedicated sales pages.

Stay tuned for updates that will empower you to choose the right path for your brand’s growth. In the meantime, feel free to reach out for a free discovery call, to explore how we can tailor our services to align with your aspirations. Book here >

We might be a good fit if…

If you’re a solopreneur, coach, or a small company, Identity Lane is here to align with your aspirations. My approach is crafted for individuals and businesses seeking brand innovation that resonates. Join me if you’re prepared to infuse your brand with authenticity, drive, and a touch of creativity that distinguishes you in the market, no matter what industry are you in.

01. You want to feel connected to your current brand

If you’re eager to bridge the gap between your brand and your personal values, I’m here to guide you. I understand the significance of feeling a genuine connection to your brand’s identity. My approach ensures that your brand mirrors your values, aspirations, and essence, fostering an authentic relationship that resonates with your audience.

02. You understand the value and importance of HAVING A STRATEGY IN PLACE

Whether you’re embarking on a new venture, revamping your identity, or seeking to amplify your presence, you grasp the potential of having a strategy that gives you direction. By intertwining strategic insights with creativity, and coaching guidance, I craft strategies that tell a compelling stories, establish resonance, and drive meaningful engagement. If you’re ready to harness this power, I’m here to empower your brand’s evolution.

03. You are ready to invest in your business

I value the commitment it takes to invest in your business’s growth. If you’re prepared to allocate resources to elevate your brand, I’m your dedicated partner. My approach requires reasonable investment for small businesses; it’s an investment in the future success of your business. Together, we’ll strategically shape your brand to leave a lasting impact.